“When two creative people work together on something they’re passionate about, a kind of ‘synergy’ forms, which ends up being greater than the sum of the two individuals.” – Marcus Taylor
How did you get started writing your book? Or what inspired your book?
Get Noticed originated as a blog post that I was writing on different techniques of getting people’s attention (I am a social media consultant by day). When I started writing I couldn’t stop and before I knew it I had several thousand words! After meeting up with Rob Lawrence (who later became a co-author of the book) I realized the potential of going the extra mile and creating a book on the topic of getting noticed.
What was the hardest part about completing your book?
We found the hardest part of writing the book was giving ourselves a finishing line. With a non-fiction book like Get Noticed, which covers a vast array of topics such as psychology, neurology, sociology and anthropology there is no obvious completion point, as each topic can be covered in as little or as much depth. We could still be writing Get Noticed in 2015 if it wasn’t for setting and sticking to firm deadlines and a finishing line. Besides that, Get Noticed was a very natural project that we didn’t struggle too much with when it came to completing.
Did you learn any lessons in the book creation process, if so what where they?
I learned more about life and people whilst writing this book than I have in my whole life, honestly. Whilst writing Get Noticed, Rob and I experimented and guinea-pigged all of the concepts and techniques that we suggest in the book, which meant lots of time spent around people and contemplating successful techniques to meet more of the right people.
In terms of lessons about writing, the main lesson I learned was the value of collaboration. This book is the first time I have collaborated with another creative person on a major scale, and it’s been an amazing journey and I cannot envisage Get Noticed being half the product it’s turned out to be without the input of Rob. When two creative people work together on something they’re passionate about, a kind of ‘synergy’ forms, which ends up being greater than the sum of the two individuals.
Did you enlist support in getting your book done? If so, what kind of support?
I would say, the main aspect of creating the book that we looked for support on was the editing process; we hired three separate editors with varying specialties to produce an edit. Rob and I felt that we were too involved in the book’s content to take an objective view. Outsourcing the editing turned out to be incredible valuable and something I’m very pleased we did gain support on. We have also had a lot of support whilst researching and now marketing the book.
What tips or advice do you have for aspiring authors?
My best tip is to stop aspiring and start writing. I never thought I could write a book – I got a C in English at school and was never a fan of reading until three or four years ago. That said, I am so passionate about what I write about that the aspect of writing is irrelevant – and that’s why you hire editors! Stop procrastinating and realize that writing 30,000 words is not a lot if you’re passionate about what you’re writing about. Think about it, if you wrote 500 words a day, you’d have a book completed in two months.
If you self-published, what made you self-publish?
We want to put our money where our mouth is. We have researched and presented what we believe to be the best advice on how to raise awareness of your talent or product in a busy space, and we want to use the exact same techniques in the book to get our book noticed. I personally love the idea of self-publishing as it really does put the pressure on you to make your book a success.
If you had to do your book all over again, would you?
Of course, writing this book has been an incredible experience; mostly down to the people I’ve met through writing it and the things I’ve learned about getting noticed through experimenting and researching the concepts within the book. Everything about writing this book has been so great and it’s something I’d recommend to anyone who is passionate about writing. The best part of writing the book, for me, was the researching stage, where I had to meet lots of interesting new people to interview and gain ideas from. One of the greatest parts of having a ‘project’ like writing a book is that it forces you to meet people who share your passion, which for me turned out to be invaluable.
Are you writing or planning to write an additional book(s)? Continue reading →