Marketing Your eBook – 5 Ways

Book MarketingMarketing your eBook can be fun and simple. Plus, eBooks are a great way to reach your market, expand your network, and attract more prospects into your business.

Here are five ways to market your eBook.

  1. Give it away for free. While that might sound counterproductive, it’s a great strategy to build momentum for your book and create a buzz. The majority of books are sold due to word of mouth – this means when you give your book away (for a limited time only) you get people talking about the book. When people can no longer download it for free – they are then forced to buy!
  2. Ask for reviews. The higher the rating your book receives the more it will show in the search engines on book sites like Amazon. Be sure that you ask everyone to review your book to help drive more organic traffic.
  3. Be a guest blogger on related sites. Post a guest blog about your book topic or an excerpt from your book on other blogs with high traffic. Give them a taste of what the book offers inside and then lead them back to your site to make the purchase of the entire ebook.
  4. Give away a chapter for free. People like to “preview” books. Think about hitting the bookstore. Do you simply look at the cover and make your purchase or do you also check out the table of contents, read the first chapter, and flip through the pages?
  5. Use all the traditional online avenues. Integrate social media, your website, a blog, and videos into your book marketing. But – don’t try to do all of it at once. People receive information differently, so using multiple strategies will help you cast a wider net in reaching the perfect buyer for your ebook.

These are just a few great ways to market your ebook. My last tip for you is to remember – never – ever give up marketing your book/ebook.

The First Steps to Writing a Book

Writing StepsThe steps to writing a book may not be as obvious as you think. But there are specific action steps you can take to write a book, and ensure it gets done.

Here are the steps to writing a book.

Remember that the process of writing a book is different for everyone. I have seen people zip through the writing process in a few months. I have also seen people write for a few years. I believe fiction often takes longer, as characters need time to develop, and the storyline must be exact in order for the book to work. In non-fiction and how-to books the time can be much shorter. Especially if the information is already living inside of you, it just needs to meet the paper!

Before you write a word, the first step to writing your book is commitment. Without commitment, the chances of seeing it to the finish line are slim. For commitment, you need to understand why you want to write the book, be clear about what your goals and hopes are for the book, and ensure that you are choosing and writing about a topic that you plan to be interested in for a very long time. (At least 3 years!)

The next step to writing your book is dedication. You may have to turn down social events, or lock yourself up in a cabin to get your book written. Being dedicated to the writing process will help you complete your book. The more time you can set aside to focus on it, the more you make it a priority in your life, the faster you will see your book come to life.

The third step is a clear outline. Outlines are different for everyone. I know some people who keep their entire outline in their head. I typically use mind-maps and outline what each chapter would or could be about, followed by expanding on those chapter ideas, and including what each chapter will entail. Then I write from my outline. Some days I pick chapters that are more challenging, other days I focus on chapters that are easier and more fun. Either way, use some type of outline to keep your book focused and on track.

The steps to writing a book are pretty simple. If you follow the basics, getting committed, making time to write, writing, and then moving through the steps of book production, you’ll have a book before you know it.

The writing process often feels like the most difficult part of creating a book for many new authors. And it can be. But with the right support, clear timelines, goals, and accountability – you can easily make it through the writing process.

If you’d like to know more about the self-publishing process, be sure to check out our book How to Bring Your Book to Life This Year, which walks you through it step-by-step.

How to Write a Book Outline

Book OutlineWriting a book outline can be one of the most important pieces of getting your book done in a timely manner. When you have an outline, you’ll find it is often easier to write, stick to a schedule, and keep your book’s topic focused and concise.

Here are our tips on how to write a book outline.

Know your personal style. Knowing your personal style will help you decide what type of book outline is right for you. Do you typically find that you are visual? kinesthetic? or linear and logical?  What your answer is will greatly depend on the type of outline that will work best for you. However, this isn’t to say that you cannot use a variety of these outlines and tools to complete your book outline.

  • Sticky NoteFor the visual and kinesthetic learners, one of the best outline options is the “sticky note” method. The sticky note method is simply a compilation of sticky notes that you can easily move around and adjust based on your outline.  For example, write out all your chapter ideas on individual sticky notes. If you were writing a book about running a marathon, it would look like this, one sticky note: “Training for a Marathon,” another sticky note: “Running Gear,” another “Choosing the Marathon that’s Right for You.” And so on. Each sticky note would be the chapter heading. Underneath, you could then write the subheadings or ideas that go along with each chapter. You can use a different color for each topic or chapter, and then you can lay these all out on a poster board, in a folder, or even on a wall in your home or office. Using the sticky note method, you’ll be able to manipulate the outline by literally and visually moving it around right in front of you.
  • Mind MapThe second method we recommend is using a mind map. This method is great for both the visual and the linear/logical thinker. In the mind map outline, you’ll want blank sheets of paper so you can map out the book in front of you. Typically, a mind map starts with the overall big idea in a circle on the page, followed by rays or lines coming out of the circle leading to other ideas. From there each idea can be expanded on with new circles and lines connecting the points together. Be creative with this, use colors and other images to support your book outline.
  • The third method is strictly for the linear/logical individual. It is your normal outline, similar to what we were taught in school. Point I, II, III followed by supporting points of A, B, C. This is the least recommended outline method. When writing in a linear fashion our brains think more linearly. When writing a book, creativity is necessary, so the more creative you can be in the outline, the more your brain will identify outside the box ideas and thinking.

Simply put, knowing what type of outline to create is the most important piece of putting together your book outline. After you have made that decision, start writing out all your ideas. Most of which you’ll end up using in your book, but there will be many more things, that you write down, that you will discard throughout the process.

Remember to be flexible with your outline. Things will shift and change as the book comes to life, so a piece that you thought would be in chapter two, may end up in chapter 10. And that’s okay.  When writing your outline, just remember it’s about getting out as much information as possible so you’ll have a base of which to write and pull ideas from as you sit down to bring the book together.

Overall, you’ll want to clearly focus on these points to write your book outline:

  • Your overall book topic/idea/focus
  • Your chapter/section headers and ideas
  • Your subsection/chapter pieces and components
  • Your supporting pieces for each subsection
  • Examples, stories, or other supporting elements

From there, your book outline should start to come to life!

If you have other questions in writing your outline, we’d love to hear from you. Simply leave a comment on this post.

Making Time to Write

Making Time to WriteThe writers I mentor, and myself included, all struggle with making time to write. Although we may want to make writing a priority, it’s one of the first things to get pushed down on the to-do list.

Writing isn’t hard, but getting started is. I always find that when I get into the flow of writing I can easily keep going. I’ve learned that’s not where I find trouble. I find trouble is saying, you know what life, I’m going to write – despite the dishes, the laundry, the to-do list, watering the garden, or whatever else is standing between me and the page.

Being in the flow feels magnificent and magical, writing and let the creativity flow out of you (whether good or bad on that day) is a process in itself.

Writing will heal your spirit, not-writing will make the dragon in your mind come out “see, I told you, you’ll never finish that book.” But, writing it will build your confidence. Not writing it, will tear your confidence down.

Make the time to write, wherever you are, however much time you have available. 10 mins here and 10 mins there will add up to a lot of 10 mins over time.  Stop thinking you need hours to write, you can write something beautiful in just a fraction of the time.

Write to write. Perfection doesn’t exist, writing is there to bring out your best. The more you write, the more you get to practice, the better off you and your writing will be.