As your book approaches launch or soon afterwards, you may want to consider entering it into a few book contests. Usually these contests are for the year your book is published, so you should check deadlines and be aware of them.
There are pros and cons of entering contests. If your book does well and wins an award, you can add this accomplishment to your marketing efforts. If you attend the awards ceremony, you can add pictures of you receiving the award to your website and post on social media giving you increased exposure, credibility and an excuse to shout out to the world again about your book. Sometimes book agents review contest winners, so there is a possibility of being contacted by an agent and having more opportunities for your book.
Upon winning, you may also be given an emblem or sticker that can be place on your book cover. You may even elect to edit your back cover copy to include the award designation.
The cons of entering contests are the cost and potential for disappointment. If you might regret not giving this opportunity a chance, then go for it.
Here are a few contests to consider entering.
(You may also want to research online for local contests and others that might fit with your particular genre.)
Colorado Book Awards
Benjamin Franklin Awards
Foreword Book of the Year
Next Generation Indie Excellence Book Awards
The National Indie Excellence Book Awards
IPPY (Independent Publishers)