When is the best time to market your book? Uh – Now!

Money and booksIt’s one of the most common questions I hear from my writers and authors that I meet – When should they start marketing their book?

My answer is always the same.

I hate to break it to you, but NOW, now, now, now. It doesn’t matter if you’ve only written the first paragraph or you are almost to print – if you haven’t started to market your book yet, then you need to start today.

Next, I get a load of buts.

But, I’m still six months out from being in print.

But, I’m still writing.

But, I need to finish this (chapter, cover design, my sister’s wedding) first.

But, I don’t know how.

But, I don’t have time.

Let me share this with you, there’s nothing worse than working on your book for a whole year (or more) and then launching it to VERY minimal results.

Now is the absolute best time to start, no matter where you are in the process – writing, editing, proofing, or printing.

People need and want to hear a buzz about the book. You want them drooling and clamoring over grabbing a copy on the release day. You want them waiting to whip out their credit card and make that order.

Next question I get asked….

But, how LONG of a time do I need to market my book?

That depends. Minimally I would say six months. Ideally even 9 months… absolute worst case scenario three months.

My question back to you is, how important is getting your book out there and having it be successful right off the get-go?

The more you put into it, the more you’ll get out of it.

If you’d like to know more about a book marketing plan, check out our book called How to Bring Your Book to Life This Year: An Exploratory Guidebook on Writing and Self-Publishing.