Having an eBook helps you brand yourself and is the first step that can often lead to a printable, “real” book and more business opportunities such as speaking engagements and consulting.
Your eBook makes you a credible expert in the eyes of your viewers. You may have been passing out tips and strategies for years in your blog posts or in handouts and newsletters that can be turned into an eBook that you can sell.
Your eBook is a low cost item that can lead to other packages and services of higher value. You can even give away your eBook to build your subscription numbers and opt-in lists or use it as a bonus for a larger purchase of another kind.
By promoting your eBook, you will be perceived as the “go to” person in your niche. You may even find the process is so easy that you begin work on a tele-seminar or webnar with the information you have collected for your eBook. These are also income opportunities as you can record these events and create CD’s or DVD’s.
Remember that your eBook is often a teaser for a larger product or service. Keep the eBook simple and helpful but not everything you know. Let the eBook lend itself to the reader wanting to hire you as a consultant or buy another book or product of some kind.
Be sure and have your website on the bottom of each page in case your eBook is passed around. At the end of the book, have a call to action that prompts another purchase or visit to your website. Offer a bonus, a free gift or a discount for something else you offer.
Often you can take your blog posts and repurpose them into an eBook. If your eBook is short for example under 20 pages, you may want to offer it for free. Over 20 pages and you can charge a fee. Be careful not to put too many topics into one eBook as you may be able to break them into multiple eBooks.
Transition gracefully from one section to another in your book. At the end of a section, you may want to let the reader know what is next or what they will learn in the next chapter.
eBooks are beneficial if they solve a common problem that your audience often experiences. You may also be offering hot tips to accelerate their business. Decide on your angle, and then create a title that captures attention and states clearly how the reader will benefit from reading it. Be specific to the niche you wish to reach. Narrow your focus and target audience by including that niche name in the title or subtitle. To sell well, do not try to appeal to everyone.
For example, if I wanted to help entrepreneurial stay-at-home moms make money, I might title my eBook, Tips for Entrepreneurial Stay-at-Home Moms to Make Money while your Baby Naps: What You Can Do in One Power Hour to Earn Income. This identifies my audience clearly.
Consider whether your eBook builds the brand you are trying to establish. Include information about yourself and your specialty to clearly define your zone of expertise for future reference and to lead into other projects you have completed or will have available in the future.
Create bullet points that a prospective reader will glean from the purchase of your eBook, and use those bullet points in your marketing strategy.
Lastly, tell your story in the book. Why did you write it? Was it the book you wish you had had when you were going through a particular time in your life? Let the reader relate to you with a bit of your story so they feel connected to you as they read along. Let your passion flow into the work and enjoy the process of creation. You may find yourself writing more and more using your eBook as a stepping stone to more books.